[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.moseko.cz\/podnikani\/#Article","mainEntityOfPage":"https:\/\/www.moseko.cz\/podnikani\/","headline":"Podnik\u00e1n\u00ed","name":"Podnik\u00e1n\u00ed","description":"Jak by m\u011bl vypadat podnikatelsk\u00fd z\u00e1m\u011br, resp. ,,Hlavn\u00ed pl\u00e1n\u201c \u00a0 Hlavn\u00ed pl\u00e1n je form\u00e1ln\u00ed dokument, kter\u00fd se sna\u017e\u00ed mana\u017eer\u016fm podniku (mana\u017eer\u016fm, podnikatel\u016fm, jednatel\u016fm) nast\u00ednit, jak\u00e1 bude situace v dob\u011b p\u0159ibli\u017en\u011b od 5-ti do 10 let. \u00a0 \u0158\u00edd\u00edc\u00ed pl\u00e1n je kvalitativn\u00ed: definovat budouc\u00ed kvality (nikoliv kvantitativn\u00ed) spole\u010dnosti, jeho\u017e z\u00e1m\u011br ud\u00e1v\u00e1, ne co m\u00e1 b\u00fdt dosa\u017eeno, ale jak to z\u00edskat a je […]","datePublished":"2025-03-04","dateModified":"2025-03-04","author":{"@type":"Person","@id":"https:\/\/www.moseko.cz\/author\/#Person","name":"","url":"https:\/\/www.moseko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"moseko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.moseko.cz\/wp-content\/uploads\/img_a314796_w2056_t1525856599.jpg","url":"https:\/\/www.moseko.cz\/wp-content\/uploads\/img_a314796_w2056_t1525856599.jpg","height":0,"width":0},"url":"https:\/\/www.moseko.cz\/podnikani\/","wordCount":413,"articleBody":"\tJak by m\u011bl vypadat podnikatelsk\u00fd z\u00e1m\u011br, resp. ,,Hlavn\u00ed pl\u00e1n\u201c \t\u00a0\tHlavn\u00ed pl\u00e1n je form\u00e1ln\u00ed dokument, kter\u00fd se sna\u017e\u00ed mana\u017eer\u016fm podniku (mana\u017eer\u016fm, podnikatel\u016fm, jednatel\u016fm) nast\u00ednit, jak\u00e1 bude situace v dob\u011b p\u0159ibli\u017en\u011b od 5-ti do 10 let. \t\u00a0\t\u0158\u00edd\u00edc\u00ed pl\u00e1n je kvalitativn\u00ed: definovat budouc\u00ed kvality (nikoliv kvantitativn\u00ed) spole\u010dnosti, jeho\u017e z\u00e1m\u011br ud\u00e1v\u00e1, ne co m\u00e1 b\u00fdt dosa\u017eeno, ale jak to z\u00edskat a je nad\u010dasov\u00fd. \t\u00a0\tHlavn\u00ed pl\u00e1n obsahuje t\u0159i hlavn\u00ed body: \t\u00a0\tProdukty a slu\u017eby: Popisuje katalog produkt\u016f a \/ nebo slu\u017eeb, kter\u00e1 spole\u010dnost nab\u00edz\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm a tam, kde byl m\u011bl b\u00fdt v\u00e1\u0161 p\u0159\u00edjem zalo\u017een\u00fd na st\u0159edn\u011bdob\u00e9m a dlouhodob\u00e9m horizontu. Tento seznam by m\u011bl b\u00fdt vizion\u00e1\u0159sk\u00fd, kompletn\u00ed a realistick\u00fd. \t\u00a0\tPotencion\u00e1ln\u00ed trh: Popisuje profil klient\u016f, kte\u0159\u00ed budou m\u00edt p\u0159\u00edstup k produkt\u016fm nab\u00edzen\u00fdch firmou (fin\u00e1ln\u00ed ve\u0159ejnost, spole\u010dnosti\u2026), p\u0159i\u010dem\u017e uvede nejbli\u017e\u0161\u00ed segment a jeho hlavn\u00ed charakteristiky. \t\u00a0\tKonkuren\u010dn\u00ed v\u00fdhody: popisuje charakteristiky, kter\u00e9 by m\u011bly spole\u010dnost vn\u00e9st do v\u00fdhodn\u00e9 situace vzhledem k jej\u00ed konkurenci. Tyto v\u00fdhody mus\u00ed b\u00fdt p\u0159edev\u0161\u00edm obt\u00ed\u017en\u00e9 napodobit a udr\u017eet v pr\u016fb\u011bhu \u010dasu. \t\u00a0\tV praxi se hlavn\u00ed pl\u00e1n obvykle kondenzuje do p\u00edsemn\u00e9ho dokumentu (obvykle m\u00e9n\u011b ne\u017e 10 stran), kter\u00fd ji\u017e nen\u00ed snapshotem budoucnosti, kterou mana\u017ee\u0159i cht\u011bj\u00ed pro svou spole\u010dnost. \t\u00a0\tZ\u00e1m\u011brem tohoto pl\u00e1nu je tedy st\u0159edov\u00e1 osa na dokumentech, kter\u00e9 jsou pro spole\u010dnost d\u016fle\u017eit\u00e9, vzhledem k tomu, \u017ee ud\u00e1v\u00e1, jak\u00fd bude strategick\u00fd pl\u00e1n, nebo ro\u010dn\u00ed pl\u00e1n \u010dinnosti. \t\u00a0\tTakov\u00fd dokument je ur\u010dit\u011b vhodn\u00fd pro ka\u017edou spole\u010dnost, a\u0165 u\u017e men\u0161\u00ed, nebo v\u011bt\u0161\u00ed. Poukazuje na to, co p\u0159esn\u011b bylo a je p\u0159edm\u011btem spole\u010dnosti, jak\u00fd byl z\u00e1m\u011br zalo\u017een\u00ed spole\u010dnosti na po\u010d\u00e1tku. N\u011bkdy se st\u00e1v\u00e1, \u017ee se mnoh\u00e9 firmy odch\u00fdl\u00ed od sv\u00e9ho j\u00e1dra a za\u010dnou roz\u0161i\u0159ovat sv\u016fj p\u0159edm\u011bt podnik\u00e1n\u00ed v jin\u00e9m sm\u011bru a m\u00ed\u0159\u00ed t\u00edm nev\u011bdomky do zcela jin\u00e9ho sektoru, co\u017e m\u016f\u017ee m\u00edt v\u00fdznamn\u011b negativn\u00ed dopad. Kup\u0159. Jste-li spole\u010dnost zab\u00fdvaj\u00edc\u00ed se prodejem mobiln\u00edch telefon\u016f, neza\u010dnete p\u0159eci prod\u00e1vat chleba.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podnik\u00e1n\u00ed","item":"https:\/\/www.moseko.cz\/podnikani\/#breadcrumbitem"}]}]