[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.moseko.cz\/cenova-politika\/#Article","mainEntityOfPage":"https:\/\/www.moseko.cz\/cenova-politika\/","headline":"Cenov\u00e1 politika","name":"Cenov\u00e1 politika","description":"Zjednodu\u0161en\u011b by se dala tvorba cen, kterou obchodn\u00edci naz\u00fdvaj\u00ed kalkulac\u00ed, stanovovat sou\u010dtem vynalo\u017een\u00fdch prost\u0159edk\u016f na spot\u0159ebovan\u00e9 suroviny. S\u00a0p\u0159ipo\u010dtenou obchodn\u00ed p\u0159ir\u00e1\u017ekou\u00a0– mar\u017e\u00ed. Kterou obchodn\u00edk \u00fa\u010dtuje z\u00e1kazn\u00edkovi. A v mnohdy pr\u00e1v\u011b ona b\u00fdv\u00e1 neomezen\u00e1. \u010c\u00edm\u017e se tvo\u0159\u00ed nerovnov\u00e1ha mezi po\u0159izovac\u00ed cenou a tou prodejn\u00ed. Pokud jsou dodr\u017eov\u00e1na jednoduch\u00e1 a jasn\u00e1 pravidla, vyt\u011b\u017e\u00ed na nich ob\u011b dv\u011b strany. Jenom\u017ee v sou\u010dasn\u00e9 dob\u011b b\u00fdv\u00e1 […]","datePublished":"2024-03-04","dateModified":"2024-03-04","author":{"@type":"Person","@id":"https:\/\/www.moseko.cz\/author\/#Person","name":"","url":"https:\/\/www.moseko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"moseko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.moseko.cz\/wp-content\/uploads\/oblek_9.jpg","url":"https:\/\/www.moseko.cz\/wp-content\/uploads\/oblek_9.jpg","height":0,"width":0},"url":"https:\/\/www.moseko.cz\/cenova-politika\/","about":["Politika"],"wordCount":392,"articleBody":"Zjednodu\u0161en\u011b by se dala tvorba cen, kterou obchodn\u00edci naz\u00fdvaj\u00ed kalkulac\u00ed, stanovovat sou\u010dtem vynalo\u017een\u00fdch prost\u0159edk\u016f na spot\u0159ebovan\u00e9 suroviny. S\u00a0p\u0159ipo\u010dtenou obchodn\u00ed p\u0159ir\u00e1\u017ekou\u00a0– mar\u017e\u00ed. Kterou obchodn\u00edk \u00fa\u010dtuje z\u00e1kazn\u00edkovi. A v mnohdy pr\u00e1v\u011b ona b\u00fdv\u00e1 neomezen\u00e1. \u010c\u00edm\u017e se tvo\u0159\u00ed nerovnov\u00e1ha mezi po\u0159izovac\u00ed cenou a tou prodejn\u00ed. Pokud jsou dodr\u017eov\u00e1na jednoduch\u00e1 a jasn\u00e1 pravidla, vyt\u011b\u017e\u00ed na nich ob\u011b dv\u011b strany. Jenom\u017ee v sou\u010dasn\u00e9 dob\u011b b\u00fdv\u00e1 nejv\u011bt\u0161\u00edm probl\u00e9mem boj s konkurenc\u00ed. Kdy se, v z\u00e1jmu pl\u00e1novan\u00e9ho\u00a0zisku, sna\u017e\u00ed firmy neust\u00e1le zvy\u0161ovat prodejnost sv\u00fdch v\u00fdrobk\u016f \u010di slu\u017eeb a cenov\u00e1 politika se mnohdy rozhoup\u00e1 r\u016fzn\u00fdmi sm\u011bry.Cenov\u00e1 politika, kter\u00e1 se orientuje na konkurenci, je jednou z t\u011bch, kter\u00e1 je tvo\u0159ena z p\u0159edpokl\u00e1dan\u00fdch cen, kter\u00fd ur\u010duje dominantn\u00ed prodejce na trhu. Ale tato cesta mnohdy nen\u00ed \u00fasp\u011b\u0161n\u00e1. Proto\u017ee se snadno m\u016f\u017ee st\u00e1t, \u017ee n\u00e1klady nebudou dostate\u010dn\u011b pokryty v\u00fdnosy. \u010c\u00edm\u017e se v\u00fdrobce ocitne v m\u00ednusov\u00fdch \u010d\u00edslech. Oproti tomu je cenov\u00e1 politika orientovan\u00e1 na popt\u00e1vku, kter\u00e1 z\u00e1vis\u00ed v\u00fdhradn\u011b na ochot\u011b z\u00e1kazn\u00edk\u016f koupit produkt s vy\u0161\u0161\u00ed cenou. \u010c\u00edm\u017e\u00a0je z\u00e1rove\u0148 pohybliv\u00e1. Proto\u017ee plat\u00ed, \u017ee \u010d\u00edm je ochoten kupuj\u00edc\u00ed zaplatit v\u00edce, t\u00edm se z\u00e1rove\u0148 cena neust\u00e1le\u00a0zvy\u0161uje.Na na\u0161em obchodn\u00edm trhu se m\u016f\u017eeme setkat s cenovou politikou, kter\u00e1 je dumpingov\u00e1 a vyu\u017e\u00edv\u00e1 se k likvidaci konkurence. Konkursn\u00ed\u00a0v p\u0159\u00edpadech likvidace spole\u010dnosti. Kdy je pot\u0159eba prodat v\u0161echno co nejrychleji a t\u00edm p\u00e1dem i za n\u00edzkou cenu. Kapit\u00e1lov\u00e1 cenov\u00e1 politika se vyjad\u0159uje v procentech. Z celkov\u00e9 hodnoty vlo\u017een\u00e9ho majetku. Auk\u010dn\u00ed je ozna\u010den\u00ed pro ceny, kter\u00e9 byly vy\u00fa\u010dtov\u00e1ny p\u0159i dra\u017eb\u011b zbo\u017e\u00ed v aukci. Smluvn\u00edmi jsou takov\u00e9, kter\u00e9 si\u00a0dop\u0159edu obchodn\u00edci sjednaj\u00ed pomoc\u00ed term\u00edn\u016f dodac\u00edch lh\u016ft, podm\u00ednkami plateb \u010di druhem p\u0159epravy. Jak u\u017e n\u00e1zev napov\u00edd\u00e1, nej\u010dast\u011bj\u0161\u00ed je cenov\u00e1 politika\u00a0maloobchodn\u00ed MOC a velkoobchodn\u00ed VOC. A rovn\u011b\u017e cena obvykl\u00e1, kter\u00e1 pat\u0159\u00ed mezi nejvyhled\u00e1van\u011bj\u0161\u00ed, proto\u017ee\u00a0je srovnateln\u00e1 s b\u011b\u017en\u00fdmi cenami v dan\u00e9m oboru.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Cenov\u00e1 politika","item":"https:\/\/www.moseko.cz\/cenova-politika\/#breadcrumbitem"}]}]